Daily Minute Master Series
May 23, 2025
by Corey Padveen
Marketing News and Updates
Anthropic launches Claude 4, its most powerful AI model yet
Anthropic, the Amazon-backed OpenAI rival, on Thursday launched its most powerful group of artificial intelligence models yet: Claude 4. The company said the two models, called Claude Opus 4 and Claude Sonnet 4, are defining a “new standard” when it comes to AI agents and “can analyze thousands of data sources, execute long-running tasks, write human-quality content, and perform complex actions,” per a release.
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LinkedIn Provides More Ad Engagement Insight in Revenue Attribution Report
LinkedIn’s looking to provide marketers with expanded insight into how their campaigns influence company purchases, with a new addition to its Revenue Attribution Report that will show how different people from a target company have engaged with your ads.
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Meta Gains DPC Approval To Use EU User Data for AI Training
Meta has cleared another hurdle in its push to expand access to its AI tools, with the Irish Data Protection Commission (DPC) confirming that it has approved Meta’s updated approach to incorporating EU user data into its AI models.
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Meta Gains DPC Approval To Use EU User Data for AI Training
Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search Advocate John Mueller shared tips for ranking in AI Overviews and AI Mode. This guidance comes as Google moves beyond traditional “blue links” to offer more AI-driven search features.
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Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. Independent industry data reveals significant website traffic reductions linked to AI-powered search features. During a recent Google Marketing Live press session, Google executives did not comment on click volume, but indicated that the visits which do happen are of higher quality.
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CMS Market Share Trends: Top Content Management Systems (May 2025)
WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As of May 2025, WordPress powers 43.5% of websites surveyed and holds a 61.2% share among sites that use a CMS, according to W3Techs. That’s still a commanding lead, but down nearly four percentage points from its 2022 peak. For the first time in its 20-year reign, WordPress’s market share has shown a sustained decline, and competitors like Wix, Squarespace, and Shopify are quietly chipping away at its dominance.
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