Daily Minute Master Series
May 22, 2025

by Corey Padveen

Marketing News and Updates

TikTok Expands Music Options With SoundCloud Integration

TikTok has added another music discovery element, with SoundCloud now being integrated into TikTok’s “Add to Music” feature, providing more opportunities for TikTok users to discover emerging artists.

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TikTok Adds a Dedicated AI Assistant for In-App Sellers

TikTok has added an AI-powered chatbot tool into its Seller Center product management platform, which is wholly dedicated to providing information for brands looking to promote and sell products in the app.

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Meta Launches Ray Ban AI Glasses in More Regions

Meta’s Ray Ban AI glasses are now available to a lot more users, with Meta launching the device in Mexico, the UAE and India, in its biggest hardware expansion yet.

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Stop Focusing On Google, It’s Time to Focus On Being Visible

While Google remains the king of search, the ground beneath its feet is shifting as brands, marketers, and end users are noticing that there are some new sheriffs in town. The search ecosystem that puts all your eggs in the Google basket might not be a wise move anymore. Today’s search landscape isn’t just about algorithm updates and being visible on Google. It’s about recognizing that your audience exists across multiple touchpoints from traditional search engines, i.e., from Bing and Google to AI chatbots, from social platforms to specialized marketplaces like Amazon, etc.

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Why Brand Advertising Matters For Paid Media Performance

The twin forces of disrupted attribution and changing user behavior are reshaping how audiences discover brands. Google’s mass rollout of AI Overviews and its experimental AI Mode are not surface-level UX tweaks; they represent a fundamental transformation of the search experience – one that compresses the journey from query to answer. PPC is now a more competitive, constrained, and less predictable environment.

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30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search

Search marketer Michael Bonfils recently discussed how AI is disrupting search marketing and shared insights into what he feels is an appropriate response to one of the most difficult search environments he’s seen in his thirty years of experience.

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