Daily Minute Master Series
May 22, 2024
by Corey Padveen
Marketing News and Updates
Gartner CMO Survey Reveals Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024
Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner, Inc. survey of 395 CMOs and marketing leaders. The annual Gartner 2024 CMO Spend Survey was conducted in February through March 2024. Survey respondents were CMOs and marketing leaders in North America and Northern and Western Europe across 10 different industries, company sizes and revenue, with the vast majority of respondents reporting median annual revenue of over $5.3 billion. Gartner experts revealed the findings today during the Gartner Marketing Symposium/Xpo, which is taking place in London.
For the full article click here
Sporting Events Have Become Fashion’s Biggest Marketing Tool
The sports and fashion industry have always been closely intertwined, with talented athletes sporting fashion’s biggest names at worldwide sports events. The powerful relationship is now more evident than ever, with numerous luxury brands ensuring the star power of the athletes through ambassadorships, brand deals and collaborations.
For the full article click here
The Future of Email Marketing Lies in AI
Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs of consumers.
For the full article click here
Snapchat Outlines Three Es for Advanced Marketing Measurement
With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will happen. So it’s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct effective marketing measurement with tighter data privacy laws.
For the full article click here
10 Ways to Use AI for Hyper-Personalized Marketing
The digital marketing industry stands clearly at a crossroads. As privacy concerns prompt a shift of platforms away from tracking cookies, marketers must adopt new ways to personalize content without compromising user privacy. In this environment, AI offers the most viable alternative to tracking cookies that respect consumer privacy while delivering tailored customer experiences.
For the full article click here
New Google Shopping Ads Strategies Uncovered
It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Watch this on-demand panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
