Daily Minute Master Series
May 20, 2025

by Stephen Padveen

Marketing News and Updates

Use IndexNow For AI Search And Shopping SEO

IndexNow, paired with Schema structured data, is a powerful way to get up-to-date product data into AI search engines.

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Google Ads bug stalls spending for New Customer Acquisition

A Google Ads bug started May 15, disrupting performance for advertisers focused solely on acquiring new customers.

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Meta Adds Threads Feed Ads to Its Marketing API

With Meta recently opening up Threads ads to all advertisers, it’s now also expanding its Marketing API to support the same, which will enable third-party platforms to facilitate the creation of Threads ads, expanding the usage of the option.

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74% of New Webpages Include AI Content (Study of 900k Pages)

We analyzed 900,000 newly created web pages in April 2025 and found that 74.2% of them contained AI-generated content.
At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question we’ve been dying to answer:

What percentage of new content is AI-generated?

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How to Optimize Google Maps Citations for Local SEO Success

Google Maps citations are an often overlooked but powerful asset that heavily influence local SEO. When optimized effectively, these citations can significantly boost your rankings in local search results.

Most people (60%) don’t bother clicking through to business websites and simply call the number in the search results. This statistic alone emphasizes the value of doing everything you can to assure top rankings in Google Maps. But what exactly do Google Maps citations do for local SEO rankings? And what can you do to ensure your citations make the biggest impact on the map app?

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Meta Will Soon Enable Advertisers To Test Experimental AI Features

Meta’s developing a new program that will enable advertisers to gain access to its experimental AI ad features ahead of time, in order to contribute to external testing of these tools.

As outlined by Meta, its new “Early Release” program will enable a select group of advertisers to try out new generative AI creative features before they’re broadly rolled out.

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