Daily Minute Master Series
May 15, 2025

by Stephen Padveen

Marketing News and Updates

Netflix hones pitch to brands with richer data, personalization tools

A clean room strategy, ads customized with generative AI and a raft of celebrity appearances animated the streamer’s upfront showcase.

For the full article click here

TikTok Adds More Accessibility Features, Including Alt Text for Photos

Today is Global Accessibility Awareness Day, and TikTok is marking the occasion by rolling out some updates to its inclusive access features, including alt-text for photos, enhanced text presentation options, and variable color contrast.

For the full article click here

Google Ads adds device targeting to Performance Max campaigns

The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and TVs.

For the full article click here

Google Clarifies: AI Overview Links Share Single Position In Search Console

Google clarifies that links in AI Overviews all share a single position in Search Console reports.

For the full article click here

OpenAI’s flagship GPT-4.1 model is now in ChatGPT

GPT-4.1 mini is also now the default ChatGPT AI model for all users.

For the full article click here

What Are Website Demographics?

Website demographics are the characteristics of the people who visit your website. That can include age, gender, location, income, education level, interests, and more.
By analyzing website demographics, you can understand your audience better. And tailor your content and marketing strategies more effectively.

For the full article click here