Daily Minute Master Series
May 10, 2024
by Corey Padveen
Marketing News and Updates
Report Shows Publisher Referrals From Facebook Have Declined by 50%
It seems that Meta is indeed serious about its shift away from news content, with a new report from Chartbeat and Similarweb showing that Facebook referral traffic to publisher websites has declined by 50% over the past year.
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TikTok Will Now Label Content Created by External AI Tools
TikTok’s implementing additional generative AI transparency measures, including new labels on content that’s been modified by AI via external tools, and new media literacy resources to help users better understand how generative AI is being used and misused on the web.
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X Will Soon Enable Advertisers to Create Ad Audiences with AI
The platform formerly known as Twitter is adding another AI element, with advertisers to soon be given the capacity to create ad audiences for their X campaigns via conversational descriptions.
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Google Launches New ‘Saved Comparisons’ Feature For Analytics
Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis.
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25 Snapchat Statistics & Facts For 2024
Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool that holds a unique place in the hearts and minds of its users.
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Ex-Google CEO Implies AI Search Will Have No Links
Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements seem to describe a future where websites are unnecessary and advertising is increasingly effective.
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