Daily Minute Master Series
May 1, 2025
by Corey Padveen
Marketing News and Updates
Zuckerberg Discusses AI Bot Profiles and the Potential for AI Companionship
So is Meta really going to roll out an army of AI bot profiles in its apps, which will interact with people like human users do? That’s what reports coming out of Meta HQ have suggested, with Zuck and Co. becoming increasingly enamored with the viability of AI chatbots, and their capacity to drive conversation and engagement across its apps.
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Meta Continues to Solidify its Core Business in Q1
Meta has published its first earnings report of 2025, showing an increase in overall users, and a strengthening in its ad business, solidifying its core, and enabling it to continue betting on next-level experiments that will ensure its ongoing relevance.
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Threads Reaches 350 Million Active Users
It’s still got a way to go, but Threads is gradually closing the gap on X in terms of overall usage, with Meta’s answer to Twitter now exceeding 350 million monthly active users. Meta made the announcement within its latest earnings update, where it also shared that Threads has seen a 35% increase in time spent, which it says is a result of improvements that it’s continuing to make to its recommendation systems.
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LinkedIn Reports ‘Record Engagement’ Once Again in Latest Performance Update
LinkedIn once again saw 9% session growth in the measurement period, with “record engagement”. Which is the same update that Microsoft reports for LinkedIn every quarter. And that’s not an exaggeration, in literally every single one of Microsoft’s quarterly updates since 2018 (except one), it’s shared a variation of the exact same LinkedIn update: “Sessions growth of x% with record levels of engagement.” Every quarter. Every time.
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Google Answers Why Landing Page Ranks For An E-Commerce Query
Google’s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn’t enough.
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WordPress Jubilee Of Forgiveness Continues
Last week, WordPress declared a “jubilee” and is unblocking all community members who were previously blocked. The official WordPress X (formerly Twitter) account posted a reminder that the unblocking is still ongoing.
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