Social Media

Twitter Lists as Alternate Feeds Option Is Now Available on Android Devices

This week Twitter brought the option to pin Twitter lists, and access them as swipeable, alternative feeds, to Android devices, providing another way to view your list streams. Twitter first launched the option on iOS last September, giving users another way to view tweet content, and easier access to their lists. As with the iOS version, Android users will now be able to pin up to five selected lists from their ‘Lists’ settings and have them appear as swipeable feeds from the home timeline. You can see where you are within your streams via the grey markers below the title of each. The option gives users more ways to access specific discussions on the platform, which can make it a more engaging, interactive experience.

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Facebook Dark Mode is Getting Closer

The arrival of dark mode for WhatsApp earlier this week also served as a reminder that Facebook’s flagship app still doesn’t have its own dark mode option, despite various elements of it being spotted in testing over the last year. Indeed, back in August, serial tipster Jane Manchun Wongreported that Facebook’s dark mode was in development, and posted a screenshot of the option in testing. At the time, various other Twitter users and tipsters also shared their own examples of Facebook’s dark mode in testing, but since then, we’ve not seen any significant updates. Until now. This week, Wong has posted some new images of Facebook’s coming dark mode, which, as Wong notes, is now looking a lot better than its initial prototype.

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Marketing

Majority of Consumers Want Standards and Tougher Action Against Review Fraud

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews. The majority in the survey wanted only verified purchasers to be able to post reviews. They also asked for product testing and daily review of user-generated content to “weed out fake reviews.”

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Coronavirus Creating Disruption, Uncertainty for Digital Marketing Ecosystem

The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand. Online publishers have indicated that COVID-19 is starting to impact ad revenues. In particular, the NY Times made a filing in which it said (via Axios) that ad revenue would be down about 10% this quarter. The company attributed that to “uncertainty and anxiety about the virus.” Analysts said they expect to see Facebook’s ad business take a hit in the near-term (it would follow Google’s could as well). Indeed, uncertainty and fear are having a real-world impact. That in turn is affecting the digital ecosystem. How that will play out in the short and longer-term is a question we put to a range of digital marketers. Their responses are diverse but share some themes: the cancellation of conferences, how e-commerce may benefit, the impact on the supply chain and logistics, working remotely and how specific verticals will suffer more than others.