Daily Minute Master Series
March 4, 2025
by Corey Padveen
Marketing News and Updates
Duolingo’s Latest Stunt Reveals an Innovative Marketing Strategy
Duolingo has perfected the art of social-first storytelling, transforming its iconic green owl mascot, Duo, into a pop-culture sensation. In a bold move that took its marketing stunts to new heights, Duolingo “killed off” its beloved mascot, igniting a frenzy across the internet and media outlets—only to later reveal that Duo had faked his death. While stunt marketing isn’t new, it remains highly effective when it breaks category conventions, delivering something unexpected and fun that generates interest and sparks curiosity about the brand.
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How Instant-Ramen Marketer Samyang Built Gen Alpha’s Favorite Brand
In a video on TikTok last year, a young girl from Texas is seen opening her birthday presents, breaking down in happy tears at one specific gift: a pink multipack of her favorite instant ramen, Buldak’s carbonara variety. Samyang Foods, the maker of Buldak, sprung into action as the video went viral. Just a month later, the brand engineered another moment designed for virality, delivering a Buldak-themed party — and a huge supply of ramen — directly to the young girl’s house in a custom pink truck.
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LinkedIn Highlights the Importance of Human Connection in AI Content
LinkedIn has shared some new insights into the rising use of generative AI in marketing, and how marketers can ensure that their message is enhanced by the latest AI tools, not impacted by them.
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Do Reviews Still Matter? Study Looks At Changing Consumer Behavior
Ask An SEO: Does Dwell Time After Google Ad Clicks Impact Organic Rankings?
Can dwell time from PPC clicks affect search rankings? We break down the myths, theories, and what really matters for SEO.
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Google On Low-Effort Content That Looks Good
Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort content is acceptable just because it has the appearance of competence.
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