Social Media

Instagram’s Testing a New Video Response Option for IGTV

Instagram looks to be trying to add in a TikTok-style video response option for IGTV, with a new ‘Video Reactions’ option in testing that would enable IGTV creators to allow viewers to respond to their content with videos of their own. As you can see in this example, posted by reverse engineering expert Jane Manchun Wong, there’s a new ‘Video Reactions’ option built into the IGTV upload process, which, when active, would enable viewers to reply with their own video response.That, as noted, sounds similar to TikTok’s video Reactions option, which overlays a video response over the original video post, providing another way to engage with clips.

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YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side

The deep dive section lets creators compare performance changes over time. Until now, creators have only been able to compare the performance of one metric at a time. Now, creators can compare multiple metrics side-by-side in the same graph. This is useful for spotting correlations between metrics, and analyzing how one metric moves another.

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Marketing

Google Ads Mobile App Updated with New Features and Dark Mode

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical recommendations.

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Fake and Inaccurate Reviews Driving Billions in ‘Wasted’ Consumer Spending

Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation. American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among consumers, who continue to rely very heavily on reviews but are also increasingly wary of their authenticity or credibility.

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