Social Media

YouTube Ad Revenues, Creative Output May Grow During Coronavirus 

As digital media buyers and strategists navigate the unknown in the coming months, one possible platform winner may be emerging: YouTube. Two CEOs of large YouTube properties have noted a perceptible drop in CPM costs in the past week, in one case up to 15%. CPM cost stands for “cost per 1,000 ad impressions,” a standardized metric to assess media cost.) There has been ongoing concern that a drop in CPMs would be the natural consequence of advertisers pulling back ad dollars until the situation is more under control and consumer confidence is restored. However, there is speculation something positive is actually causing it: a drastic increase in user consumption, providing more ad revenue than there typically is.

For the full article click here 

Facebook Updates ‘Download Your Data’ Tool With More Insight Into How it Uses Your Information  

Facebook is adding some new sections to its ‘Download Your Data’ (Instagram) and ‘Download Your Information’ (Facebook) tools in order to provide more transparency over the information it collects on your activities, and how it uses them to show you more relevant ads and content as a result. As explained by Facebook: “Over the last decade we’ve been working to extend the functionality of our self-service data access tools to help people access data in meaningful ways. Today’s step is part of these efforts. There have also been growing efforts by many policymakers and regulators to enhance people’s rights around access to their data. These laws include the General Data Protection Regulation (GDPR) in Europe, which was implemented in 2018 and the California Consumer Privacy Act (CCPA), which took effect earlier this year.”Essentially, Facebook is adding these new sections to ensure full adherence to the CCPA, providing access to more complete insight into the various ways in which its platforms track and store user information – and what that information is, specifically, for your profile.

For the full article click here

Marketing

Google: Marketing a Business ‘Temporarily Closed’ Doesn’t Impact Rankings

Google’s Danny Sullivan confirms that marking a Google My Business listing as temporarily closed will not harm rankings or visibility. As businesses shut their doors to mitigate the spread of coronavirus, Google introduced a “temporarily closed” indicator in Google My Business. Initially there was concern about this indicator negatively impacting search rankings. A concerned business owner reached out to Sullivan suggesting Google should introduce a solution that wouldn’t lead to reduced visibility in search. That’s important as some businesses are still operating online even though their physical location in closed.

For the full article click here

Google Search Console Update: More Control Over Data & Email Notifications 

Google has updated Search Console with features that give site owners more control over their account preferences. Site owners now have the option to chose whether performance data for their Search Console property appears in search results. Also, Google has expanded Search Console’s email preferences with more choice over which types of emails to receive.

For the full article click here