Social Media

Pinterest Launches Verified Merchant Program for Brands That Deliver High Quality Customer Service

Back in February, as part of its Q4 19 update, Pinterest noted that it was working on its own profile verification program, in order to provide extra assurance to Pinners in regards to trusted businesses which had met the platform’s standards on customer service and process. Now, with demand for eCommerce rising, and Pinterest seeing significant increases in traffic, the platform has announced the launch of its ‘Verified Merchants’ program, which will see a blue checkmark added to brand profiles that meet Pinterest’s quality and transparency requirements. As explained by Pinterest: “We’ve launched the Verified Merchant Program with retailers who’ve met our qualifications for high quality customer service experiences through manual review. Verified Merchants will display a special blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting.”

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Facebook Focusing on Live Streaming as Usage Spikes During COVID-19 Lockdowns

Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand. Fidji Simo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now. “This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our roadmap.” The number of US users watching live video on Facebook has increased 50% since January, Bloomberg reports. This is due, in no small part, to the fact that people around the world are stuck at home in a collective effort to prevent coronavirus from spreading. Facebook is responding to the increased usage by accelerating the development of new features for Facebook Live.

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Marketing

Search Marketers Are Volunteering Services, Support to Help Small Businesses Get Through COVID-19

“Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital, “and at a human level, knowing what to do at a time like this is tough.” With the coronavirus outbreak shifting consumer behavior and severely impacting the day-to-day operations of businesses across the world, some digital marketers are going beyond their traditional roles and offerings to extend free, no-commitment services to businesses impacted by the pandemic.

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Google Search Console Adds Performance Report and Email Preferences

Google announced this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of emails you want to get. Google said you can now choose to show performance data for your property directly in the search results. You know, that is when you do a search in Google and Google shows that box at the top from Google Search Console. One of the bigger pet peeves some SEOs have with Google Search Console is getting too many emails from Google and seeing this box pop up for all their clients in Google search results. Now you can control these notifications.

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