Daily Minute Master Series
March 28, 2025
by Corey Padveen
Marketing News and Updates
Meta Outlines How its AI Systems are Powering Better Ad Campaign Performance
Meta has provided a new overview of the AI back-end that’s powering its ad targeting process, in order to provide more context as to how its ad systems are evolving, and driving better results for ad partners.
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Meta Looks to Bring Back ‘OG Facebook’ With Revamped Friends Tab
Facebook’s looking to get back to its roots of connecting friends and family, with the addition of an updated tab for friend-only content, which it hopes will spark more engagement between people in the app.
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Instagram Adds Double Speed Playback Option for Reels
Instagram has rolled out a much-requested feature for Reels, with users now able to watch its short video clips in 2x speed if they choose.
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TikTok Ban Support Down As Trump’s Plans Face Hurdles
Recent data shows that fewer Americans support banning TikTok. At the same time, Democratic lawmakers warn that President Donald Trump’s current plans may not be enough to keep the platform online after the April 5 deadline.
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Google Affirms AI Is Not Replacing Search – Search Central Live NYC
Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going away anytime soon, echoing the words of VP of Search Liz Reid who said something similar.
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Navigating Time Zone Differences: Scheduling Ads For Maximum Impact
Ad scheduling is a fundamental setting in Google Ads and Microsoft Ads, but when managing campaigns across multiple time zones, it becomes more complex. Standard scheduling tactics may not cut it if you’re advertising internationally or running campaigns across regions with different peak engagement times. Poorly timed ads can lead to wasted budget, lower conversion rates, and missed opportunities.
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