Daily Minute Master Series
March 26, 2024
by Corey Padveen
Marketing News and Updates
Creators Raise More Questions About X’s Monetization Opportunities
X (formerly Twitter) really needs an official comms department. Despite its best efforts, the platform keeps shooting itself in the foot with its rebuttals and shared figures, many of which contradict each other, lack context, or actually end up supporting the very claim they’re seeking to refute.
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Meta’s Move Away From Political Content Makes Sense
The biggest social media topic of the week was the revelation that Meta is now actively restricting the reach of political content, with users required to manually opt-in to seeing politics-related posts in their main feed.
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Threads’ Sports Score Updates Fail on One Key Element
Threads has inched a little bit further into X’s territory, with the addition of a new display of scores for in-progress sporting events, beginning with NBA games, which could help to drive more real-time engagement.
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Google Testing AI Chat On Developer Pages
Google is rolling out a beta test of an AI Chat feature across the developers pages subdomain that is able to answer questions about anything that’s in the developers pages such as in the SEO, structured data and ranking documentation.
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Unlocking Content Value: Measuring Content Impact Across The Customer Journey
Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone. One of the biggest challenges marketers face is determining which touchpoints along the customer journey contribute most to conversions – also known as attribution modeling.
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Act Now: Your Ads Measurement & Privacy Readiness Plan For 2024 & Beyond
The PPC ecosystem is about to undergo significant changes driven by regulation. With regulation updates such as regional consent requirements and Chrome’s deprecation of third-party cookies later this year (see the timeline from Chrome), as well as other shifts such as Apple’s App Tracking Transparency (ATT) policy and cross-device customer journeys, the amount of visible data available to marketers is on the decline.
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