Daily Minute Master Series
March 25, 2024
by Corey Padveen
Marketing News and Updates
Google Updates Analytics Data Tracking To Ensure Consistency With Ads
Google is rolling out a change in Google Analytics in order to facilitate more uniform data tracking across Google Ads and Analytics, with “Key Events” being implemented to replace conversions for behavioral analytics.
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TikTok Publishes Guide on Lead Generation Best Practices
TikTok has partnered with Hubspot on a new guide to effective lead generation in the app, which includes a range of tips on TikTok ads best practices, campaign notes, case studies, and more.
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How Google’s AI Search Will Change Marketing Strategy
Social media is vital to marketers, but many users are getting tired of it. According to a new study from Hootsuite, 59% of people who follow brands on social media think there’s too much advertising there. More than half (52%) say self-promotional brand content is exhausting. And a third would prefer no brand content on social media at all.
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5 Trends Shaping the Next Generation of Digital Marketing
The current state of digital marketing is heavily influenced by IT solutions that use modern technologies such as artificial intelligence, automation, data analytics and personalization to enhance marketing strategies. These technologies play a crucial role in improving the efficiency and effectiveness of marketing campaigns and boosting the overall customer experience provided by companies in different industries.
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AI And Marketing: To Lean Into Or Lean Away?
Studies show that socially conscious consumers are willing to pay more for goods from brands that are committed to environmental sustainability. Would they do the same for products that are AI-free?
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Google Answers If Different Content Based On Country Affects SEO
Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing.
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