Social Media

Instagram Launches ‘Stay Home’ Sticker and Story to Encourage Social Distancing Amid COVID-19 Outbreak

This week, Instagram has launched a new ‘Stay Home’ sticker for Instagram Stories in order to encourage people to stay inside amid the evolving COVID-19 outbreak. As per Instagram: “Today we’re launching a new “Stay Home” sticker that you can find in Stories. If you use the sticker, your photo or video will be added to a shared Instagram story where people can see how you’re staying home and staying safe.” All the discussion around ‘flattening the curve’ doesn’t appear to have caught on, and as such, it’s good to see Instagram at least trying to underline this key message, and encourage participation – which, hopefully, will get more people to stay home and limit the spread of the virus.

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Twitter Provides More Tweet Copy Tips Via It’s ‘Good Copy, Bad Copy’ Program

Reduce hashtags to de-clutter tweets – Wadlington interestingly recommends, once again, that brands should consider scaling back their use of hashtags, as too many can clutter your messaging, and reduce the potential of someone clicking on your focus link. This may be one of the biggest revelations of the ‘Good Copy, Bad Copy’ series thus far – the common advice is that you should look to include two hashtags per tweet in order to maximize reach. But as Wadlington has noted previously, if you want users to take action by clicking on a specific link in your tweet, adding other things for them to click on within your copy, like extra hashtags, can lessen that focus, and reduce your click-through rate. This may also be reflective of evolving usage trends, where hashtags don’t drive discovery the way that they once did – and definitely, there’s a lot of logic to narrowing your focus, and driving your audience towards a single action, as opposed to providing extra distractions.

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Marketing

4 Marketing Lessons From Retailers Who Are Mastering The Consumer Experience

I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers and better engage shoppers. Simply spending more to box out competitors is not the long-term answer – nor is it viable for most retail businesses. The solution is to simultaneously invest in more personalized marketing approaches as well as the customer experience. That’s because investing in the customer experience cycles back into propelling the effectiveness of your marketing and advertising efforts. A renewed focus on the customer experience is what will define successful retailers moving forward. Here’s a look at four retailers excelling in key areas of the customer experience, and the marketing lessons to learn from each of their approaches.

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Reducing Digital Marketing Due To COVID-19? Read this First

Last week, I shared real performance data for 10 different websites in 10 different industries that are seeing impacts from the COVID-19 pandemic. While some businesses servicing “essential needs” are flourishing, most are seeing performance drops of -20% or worse from just two weeks ago.With a sudden and unexpected loss in revenue, many businesses are being forced into conversations on how they can trim budgets and maximize efficiency. But what does this mean for various digital marketing investments? I reached out to multiple industry professionals to get their advice on how to maximize results in this time of uncertainty.

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