Social Media

Twitter Now Enables Users to Invite Guests to Live-Stream Ahead of Time

In these times of physical distancing, social platforms are likely to become an even more important element of our day-to-day lives, and tools which enable us to interact in real-time, simulating social elements as best as possible, will also come to the fore. We’ve already seen Zoom take off as a virtual hangout tool, and other platforms are working to expand their live-streaming capacity and provide more ways to connect. And now, Twitter has updated its real-time video connection feature, adding a new option to add audio guests into your Twitter live-streams before you actually begin your broadcast.

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Instagram Launches First Stage of IGTV Monetization, With In-Stream Ads Coming to Selected Channels

After its coming IGTV monetization tools were spotted in testinglast month, Instagram has now confirmed that it’s reaching out to a group of selected creators in order to invite them to participate in the initial testing of in-stream ads on their IGTV videos. As reported by Bloomberg: “Instagram started reaching out to its top video creators last Friday, asking them to partner on ad tests. Those in the program will receive a 55% share of all advertising in IGTV, the same rate as YouTube, according to people familiar with the matter. The company will start testing the ads this spring.” 

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Marketing

Amazon Removes Ability for FBA Shipments to Non-Essential Goods

Amazon announced today that it is restricting inbound shipments for FBA to medical supplies and household staples. “We are seeing increased online shopping and as a result, some products such as household staples and medical supplies are out of stock. With this in mind, we are temporarily prioritizing household staples, medical supplies and other high-demand products coming into our fulfillment centers so that we can more quickly receive, restock, and ship these products to customers. For products other than these, we have temporarily disabled shipment creation. We are taking a similar approach with retail vendors.This will be in effect today through April 5, 2020, and we will let you know once we resume regular operations. Shipments created before today will be received at fulfillment centers.Amazon Seller Support Help”

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Coronavirus Outbreak Coronavirus Impact on Google Ads and Affiliate Sales

Amazon has cut spending on Google Ads to virtually nothing. Current events are the large reason why.  Covid-19 buying trends show deep changes that may impact Google Ads, affiliate earnings and publisher advertising earnings. Knowing what is happening may help you get through this stormy moment. According to a report by digital marketing solutions provider tinuiti, Amazon has been gradually reducing their Google Ads spend since the end of January and as of March 11, Amazon has almost turned off it’s advertising altogether.

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