Social Media

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

As per SensorTower: “TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the app’s best month ever for both installs and revenue according to Sensor Tower Store Intelligence estimates.” SensorTower further notes that TikTok was the most downloaded non-game app worldwide last month, outperforming both WhatsApp and Facebook. TikTok installs are up 96% year-over-year, with the COVID-19 outbreak seemingly fueling increased adoption as people look to keep themselves entertained while reducing their time spent in public.

For the full article click here 

Twitter Offers Advice for Brand Communications Amid Coronavirus Outbreak

It’s Facebook’s first major ad product focused on loyalty. Brands can reach customers who have already shopped with them to surface personalized information – like points or rewards – in a relatively frictionless way. In addition to targeting actively loyal members, brands can re-engage with past customers using dynamic, personalized ads and organic promotions as part of the program. It’s worth noting that a user must consent to Facebook’s data policy when linking an account – an action that might put some users on edge given Facebook’s reputation with data handling. Brands considering the program should revisit their own policies to ensure data passing through the platform complies with privacy regulations.

For the full article click here

Marketing

4 CTA Best Practices to Get More Clicks & Conversions

How many leads have you received this week? Based on the number of visitors to your landing page, how many leads should you have received this week? Your business spends time, resources and capital to attract users to your landing page. Spent is what it is and how you feel. Spent rather than invested. You look at your stats and see users do click the ads. However, when they get to your landing page they pull a Harry and Meghan and just leave unexpectedly and without a trace. No email for you to send a drip campaign to. No phone number for you to have a follow-up call. Fortunately, there is one simple fix that you can use to get more leads from the same amount of site visitors. It all involves thinking one step beyond the default settings.

For the full article click here

Google Makes Premium Version of Hangouts Meet Free as More People Work Remotely

This will no doubt assist businesses with holding large meetings online, giving company-wide presentations, and saving meetings for others to view at a later time. “… as more businesses adjust their work-from-home policies and adopt reduced travel plans in response to COVID-19, we’re helping to ensure that all globally distributed teams can still reliably meet face to face, even if employees are not in the same location.” These features are typically available only in the Enterprise edition of G Suite, as well as the G Suite Enterprise for Education. From now until July they will be available at no additional cost to all customers.

For the full article click here