Daily Minute Master Series
March 14, 2023
by Corey Padveen
News and Updates
Gen Z Embraces De-Influencing on TikTok
What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend on TikTok.
For the full article click here
14 Tips For Building Successful Agency-Client Partnerships
Partnering with an agency can be a great way for businesses to enhance their marketing efforts and grow their brand. The success of this partnership, however, largely depends on the client’s understanding of both their role and the agency’s role in the process.
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What Does a Chief Marketing Officer at a Startup Do?
At the top of most marketing teams, you’ll find a chief marketing officer, or CMO. And while the role does, obviously, entail a whole deal of marketing, there’s much more to it than that.
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Twitter’s New API Access Charges Could Price Many Apps and Researchers Out of Their Projects
A range of third-party Twitter apps could soon go dark, and many research studies based on tweets shelved, due to a big increase in costs for access to Twitter’s API.
For the full article click here
3 Reasons Influencer Marketing Is Still A Thing
Look around you. Not as many people are picking up the daily newspaper or sitting through long commercials on TV. However, they do have one thing in common. Regardless of the demographic, they are scrolling social media on their phones.
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How To Create A Customer Journey Map
A customer journey map creates a visual representation of how a user interacts with your product that can help you streamline the buyer’s journey
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