Social Media

Instagram Is Testing a New Option to Re-Share Live Videos to IGTV

This could be a helpful way to boost your Instagram presence, and maximize your content. As reported by reverse engineering expert Jane Manchun Wong, Instagram is now testing an option which would enable you to share your Instagram live streams direct to IGTV as soon as the broadcast has ended. That could be an easy way to build your IGTV content library. IGTV, of course, hasn’t taken off the way Instagram would have initially hoped, but more recent announcements like monetization options for the platform could give it a significant boost. IGTV could still become a significant consideration – and if you can tap into that growth in a simple way, and maximize the value of your content, then why wouldn’t you tap the switch and save your Instagram Live broadcasts.

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Facebook Launches New Community Accelerator Program to Help Leaders Utilize Facebook’s Tools

As per Facebook: “Today, we’re announcing the Community Accelerator, a six-month program for community leaders providing training, mentorship and funding to help them grow their communities. Selected community leaders will spend three months learning from experts, coaches and a customized curriculum to create a plan to grow their community and meet their goals. They’ll spend the next three months iterating and executing on their plan with funding and continued support from their network and a dedicated team provided through the program. Up to $3 million in total will be awarded to up to 80 program participants.”

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Marketing

Google Signals Stricter Enforcement of GMB Image Guidelines

In early February, many local SEOs reported Google Posts with images were being rejected. The initial speculation was that Google was more strictly enforcing its guidelines, which prohibit stock photography among other things. However, Google subsequently clarified that the problem with Posts was really a bug, which was quickly fixed. SEOs will need to understand and follow the image and video guidelines in order to avoid rejection of their content. Portions of the guidelines are ambiguous, which will create some challenges. But this is arguably the most important provision: “Screenshots, stock photos, GIFs, other manually created imagery or imagery taken by other parties should not be uploaded. To be relevant, photos or videos must be taken by users at the location in question. If the primary subject of the content is irrelevant to the location, it may be removed.”

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Reddit Launches a Twitter-Like Ad Unit: Trending Takeovers

Reddit is launching a new ad unit which is familiar to anyone who’s seen Twitter’s takeover ads in the ‘trending’ section. The aptly-named Trending Takeover ad offers brands the opportunity to be prominently displayed in Reddit’s ‘Popular’ feed. Reddit says its Search tab and Popular feed are the two most commonly visited sections: “Reddit is home to more than 430 million monthly active users engaging deeply within 100,000+ interest-based communities — one-third of whom visit Reddit’s Popular feed every day.” Like Twitter’s takeover ads, a Trending Takeover has a maximum campaign life of 24 hours. Placements include the second slot of the Trending Today module on Reddit’s Popular feed, as well as the second slot of the Trending Today drop-down in Reddit’s Search tab. Clicking on a Trending Takeover ad will bring users to a landing page featuring conversations, posts, and communities relating to handpicked advertiser keywords.

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