Social Media

Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

While you’ve been able to cross-post your Instagram Story to Facebook for some time, you haven’t had the option to do the opposite, and post your Facebook Story direct to Insta. That could be about to change, with Facebook now testing a new option to share your Facebook Story to Instagram in your send settings, which could make it easier to maintain activity on both platforms, and expand your stories’ reach. The option could make it easier to share Stories content quickly, but cross-posting should also be done cautiously, with results sometimes varying from platform to platform. Your frames may not look the same on both apps, and polls and similar tools will have different formats.

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How Marketers Can Utilize Instagram’s Branded Content Tool to Boost Their Influencer Marketing Results

Brands are dedicating more of their marketing dollars to influencers every year – in fact, in a recent survey, 57% of businesses said that they were planning to increase their influencer relations budgets in 2020. And the upward trend is more than bandwagon jumping – influencer campaigns are generating results. Some 80% of the marketers we surveyed said that influencer-generated assets performed the same or better than their own branded content, while 61% of 18- to 34-year-olds have, at some point, been swayed in their decision-making by digital influencers. But brands still want more. They want to know that they’re reaching the right people, they want to test which pieces of content are generating the most engagment. And, of course, they want to see optimal return on their investment, and have the ability to measure business results consistently.

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Marketing

Google to Review Photos & Videos Uploaded to Google My Business

Google has made an adjustment to the photo and video content policy for Google My Business listings. Going forward, photos and videos will be reviewed before being published. Given that a mandatory review was not in place before, you can likely expect some delay with photos and videos showing up on a GMB profile after being uploaded. Google did not state whether photos and videos will be automatically reviewed by AI, or if content will pass through a team of human reviewers. A human review process could lead to a longer delay in content being published. However, human reviewers may catch things that machines can’t.

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Reddit’s New ‘Trending Takeover’ Ad Unit Lets Brands Appear on Top of Popular Feed, Search Tab

Advertisers can use the Trending Takeover format as a way to drive high visibility and build top-of-funnel awareness right to the top-trending topics and issues. “With millions of searches taking place every day and over one-third of users coming to Reddit’s Popular feed daily, brands can now be part of where cultural trends are born online — Reddit,” said Shariq Rizvi, Vice President of Ads Product and Engineering at Reddit. “For Reddit, a large focus for 2020 is about maximizing new and premium opportunities for brands to authentically engage with Reddit users.” Reddit’s ad offering has been slow to match up to the more robust capabilities of other social platforms, but the new Trending Takeover unit is evidence that Reddit is placing a higher priority on connecting brands with audiences.

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