Daily Minute Master Series
June 9, 2025

by Corey Padveen

Marketing News and Updates

Pinterest Outlines Relevance Improvements to its Pin Recommendations

Pinterest has outlined its latest timeline ranking model update, which it says has increased user engagement and time spent significantly over the previous system.

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Instagram Says Trial Reels Have Helped Creators Significantly Increase Their Reach

Instagram’s trial Reels have been available for just on six months now, and IG is keen to get more creators trying out its audience sampling feature, in order to help boost content performance.

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Meta Looks to Expand AI Development by Investing in Scale AI

Meta’s reportedly looking to expand its AI infrastructure even further, by investing in AI startup Scale AI, which specializes in data labeling to facilitate AI model expansion. According to Bloomberg, Meta is in advanced talks to potentially invest up to $10 billion into the company, which Meta already works with as part of its expanded AI development.

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Meta Says That Link Posts on Threads Are Seeing Better Performance

According to Instagram chief Adam Mosseri, the Threads team has been working to improve the reach of links in the app, with a view to encouraging more publishers and creators to post to the app.

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Respected SEO Rockstar Deconstructs SEO For Google’s AI Search

One of search marketing’s SEO Rockstars recently shared his thoughts on SEO for generative AI, calling attention to facts about Google’s search results, explaining how the new AI search really works, and calling out fear-based marketing that overstates disruption in order to sell so-called “GEO” services. Greg Boser is a search marketing pioneer with a deep level of experience that few in the industry can match or even begin to imagine.

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WordPress Co-Founder Mullenweg’s Reaction To FAIR Project

The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository became a priority for many in the WordPress community after Matt Mullenweg took control of certain paid premium plugins and created free versions from them, in addition to removing access to the free versions of the original plugins.

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