Daily Minute Master Series
June 28, 2024
by Corey Padveen
Marketing News and Updates
TikTok Launches Big Brand ‘Deal Days’ to Promote In-Stream Shopping
TikTok’s making yet another push on in-app shopping, this time via new “Deals For You Days” in the app in the U.S.
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Meta Will Enable Influencers to Create AI Versions of Themselves
It’s been in development for a while, and today, Meta’s launching the first stage of its “AI Studio” platform, which will enable creators on Instagram to build AI versions of themselves that can interact with fans via DM.
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Apple’s 30% Fee for Facebook and IG Ads Expands to More Regions
Here’s an important P.S.A. for Facebook and Instagram advertisers: From next week, when you purchase ads via an iOS device, you’re going to have to pay an extra 30% fee that goes direct to Apple, unless you purchase via facebook.com or instagram.com on desktop instead.
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Google: “Our Ranking Systems Aren’t Perfect”
Google’s SearchLiaison responded to a plea on X (formerly Twitter) about ridiculously poor search results in which he acknowledged that Google’s reviews algorithm could be doing a better job and outlined what’s being done to stop rewarding sites that shouldn’t be ranking in the first place.
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What Is Bounce Rate & How To Audit It
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This article will explore the complexities of bounce rate and why it’s not as straightforward as you might think.
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Which Metrics Matter In PPC?
Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while others (like average position) have retired. Understanding the history of each major metric, as well as how they relate to each other, is critical to determining which metrics to focus on.
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