Daily Minute Master Series
June 19, 2025
by Corey Padveen
Marketing News and Updates
Meta Gains New Ad Safety Certifications for Facebook and Instagram
More reassurance for Meta advertisers, with Meta today announcing that it’s been re-accredited by the Media Ratings Council (MRC) for Content-Level Brand Safety, meaning that Meta’s documented processes continue to meet the MRC standards for brand safety and measurement.
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How Coca-Cola’s marketing transformation led to new Smartwater campaign
Smartwater has reteamed with Jennifer Aniston for its latest campaign, which launched today (June 17), per details shared with Marketing Dive. The effort includes a series of 15- and 30-second spots that emulate the behind-the-scenes machinations of shooting a commercial and will run across online video, over-the-top, out-of-home, audio and social channels.
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Facebook Enables Passkey Access, Providing Additional Account Security
Facebook’s adding an extra level of log-in security, by enabling users to log in via Passkeys, which will provide another way to access your account without relying on passwords, or other less secure means.
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CMOs, The Time Is Now To Assign An AI Leader
Who do you trust, where do you start, and who will be the owner of AI? What to consider and a plan for marketing leaders to design an AI-forward team.
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How To Use Paid Search & Social Ads For Promoting Events
Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a date added. They need a dedicated strategy, setup, budget, and audience targeting to succeed. From webinars and product launches to open houses and local promotions, you’ll get better results by treating your event like a stand-alone campaign.
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YouTube Reports 200 Billion Daily Views For Shorts Format
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