Daily Minute Master Series
June 19, 2024
by Corey Padveen
Marketing News and Updates
X Is Losing Ground as a News Source per Report
Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less and less for such, with TikTok now a bigger source of news coverage in many regions.
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Reddit Launches Updated Conversation Ads
Reddit’s revising its comment stream ad placement, as it looks to provide more ways to reach Reddit users where they’re most active.
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Barriers To Audience Buy-In With Lead Generation
People are driven by a mix of desires, wants, needs, experiences, and external pressures. It can take time to get it right and convince a person to become a lead, let alone a paying customer.
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The Impact Of AI And Other Innovations On Data Storytelling
Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millennia using the same principles of persuasion that are being used today.
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YouTube Tests Crowdsourced Annotations For Videos
YouTube is piloting a new experimental feature allowing users to add contextual notes to videos to provide supplemental information. The “Video Context Notes” feature, currently being tested on mobile in the United States for English language videos, allows invited contributors to write short annotations.
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Google Analytics Adds User Conversion Rate Metrics
Google has updated its popular Google Analytics platform with two new metrics for measuring user conversions. The new “User Key Event Rate” and “Session Key Event Rate” metrics will appear automatically in the default User Acquisition and Traffic Acquisition reports.
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