Daily Minute Master Series
June 13, 2024
by Corey Padveen
Marketing News and Updates
Snapchat Shares Insight Into the Value of the App for Film Promotions
Snapchat has shared some new data into the power of the platform for movie promotion, with Snap users increasingly likely to watch movies in cinemas, and be influenced by Snap campaigns.
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Most X Users Rely on the App for News Content, Research Shows
Pew Research has published a new overview of how people are using social media to access news content, which highlights some concerning trends as we head into the prime U.S. election season.
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Instagram Tests New Ads Overlaid on User Stories
Instagram seems intent on trying out more annoying and intrusive ad formats, with the platform now testing new promoted prompts that are displayed within your friends’ Stories, driving viewers towards promoted apps.
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Google Launches Custom Event Data Import For GA4
Google announced a new feature for Google Analytics 4 (GA4), rolling out support for custom event data import. This allows you to combine external data sources with existing GA4 data for more comprehensive reporting and analysis.
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Why Now’s The Time To Adopt Schema Markup
There is no better time for organizations to prioritize Schema Markup. Why is that so, you might ask? First of all, Schema Markup (aka structured data) is not new. Google has been awarding sites that implement structured data with rich results. If you haven’t taken advantage of rich results in search, it’s time to gain a higher click-through rate from these visual features in search.
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Want More Clicks? Use Simple Headlines, Study Advises
A study conducted by researchers at Harvard University has found that readers are more likely to click on and engage with news headlines that use simple language. The study, published in Science Advances, analyzed over 30,000 experiments involving nearly 9,000 headline tests and 24,000 headlines from The Washington Post and Upworthy.
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