Daily Minute Master Series
June 11, 2025

by Corey Padveen

Marketing News and Updates

Threads Launches Initial Test of Integrated DMs

You’ve been asking for it, and despite Meta previously stating that it wasn’t looking to add DMs to Threads, it is in fact now testing out a unique inbox for Threads accounts, which will be separate from users’ Instagram messages.

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Snap Announces 2026 Launch Date for Its AR-Enabled Spectacles

Snapchat’s looking to make a big splash, and get ahead of its rivals, with the launch of a fully AR-enabled version of its Spectacles glasses, which will be available to consumers early next year.

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Ask An SEO: Why Is GA Reporting Higher Organic Traffic Than GSC?

A deep dive into why GA4 and GSC don’t always agree on organic traffic, and what to check when the numbers don’t match.

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Google AI Mode: First Thoughts & Survival Strategies

The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question in AI Mode, and Google will provide a summarized answer.

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Google Offers Voluntary Buyouts To Core U.S. Teams Amid AI Push

Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14 weeks of severance and is available through July 1, according to reporting from The Verge and The Information. The buyouts are limited to employees in the U.S. who report into Google’s Core Systems division, and exclude staff at DeepMind, Google Cloud, YouTube, and central ad sales.

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Google Launches Loyalty Program Structured Data Support

Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty program itself, while the other illustrates the benefits members receive for specific products.

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