Daily Minute Master Series
June 11, 2024
by Corey Padveen
Marketing News and Updates
Google Launches New Connected TV Ad Placement Options
Instagram Chief Shares Insights Into its Algorithms, Creator Monetization, and More
What are the key factors driving post reach on Instagram? Do you need to post Shorts to gain any traction in the app? What’s Instagram’s current focus in amplifying certain types of posts and creators in the app?
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YouTube’s Updated Desktop UI is Now Available to All Premium Subscribers
YouTube’s controversial desktop redesign is now available to all YouTube Premium subscribers, as the platform continues to work on its new format, which will ideally, eventually provide a more intuitive and engaging viewing experience.
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OpenAI Appoints Former Leaders from Nextdoor and Instagram to its Team
OpenAI is bringing in some social media big guns to help take its business to the next stage, with former Nextdoor CEO Sarah Friar coming on board as CFO, and former Instagram VP of Product Kevin Weil taking up the role of Chief Product Officer at the A.I. business.
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YouTube Tests Comment Topic Sorting on Shorts Clips
After experimenting with its automated comment topic sorting on regular video uploads over the past few months, YouTube’s now expanding its test of A.I. generated comment summaries to Shorts clips as well, providing more ways to interact with content.
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Google Analytics Update To Improve Paid Search Attribution
Google has announced an update to the attribution models in Google Analytics 4 (GA4) to improve the accuracy of paid search campaigns. Google plans to roll out adjustments over the next two weeks to address a longstanding issue where conversions originating from paid search were mistakenly attributed to organic search traffic.
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