Daily Minute Master Series
July 4, 2024
by Corey Padveen
Marketing News and Updates
X Rejoins GARM To Reassure Ad Partners on Brand Safety
X continues to do all that it can to reassure ad partners of its brand safety efforts, this time by rejoining the World Federation of Advertisers’ ‘Global Alliance for Responsible Media’ (GARM), which is a coalition of online providers and brand partners that are dedicated “to address the challenge of harmful content on digital media platforms and its monetization via advertising.”
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Threads Reaches 175 Million Users on One Year Anniversary
The text-based social app, launched in order to gather up cast-offs from Elon Musk’s X project, has risen to become a genuine player in the social media space, piggybacking off of Instagram to establish its own audience, which now does seem to have a life of its own.
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Google Shows How To Beat Reddit & Big Brands
In an interview published on YouTube, Google’s Gary Illyes offered advice on what small sites should consider doing if they want to compete against Reddit, Amazon and other big brand websites.
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10 Creative Ways To Motivate Your Marketing Team
Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, offering incentives that meet real needs, and building a healthy team culture. Giving incentives for hard work can significantly increase company loyalty, prevent burnout, and keep the creative juices flowing.
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Instagram Algorithm Shift: Why ‘Sends’ Matter More Than Ever
In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of people who share a post with friends through direct messages (DMs) relative to the total number of viewers.
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You Don’t Need Robots.txt On Root Domain, Says Google
In a recent LinkedIn post, Google Analyst Gary Illyes challenged a long-standing belief about the placement of robots.txt files. For years, the conventional wisdom has been that a website’s robots.txt file must reside at the root domain (e.g., example.com/robots.txt). However, Illyes has clarified that this isn’t an absolute requirement and revealed a lesser-known aspect of the Robots Exclusion Protocol (REP).
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