Daily Minute Master Series
July 30, 2024
by Corey Padveen
Marketing News and Updates
Report Looks at How Top Brands are Winning on TikTok
CreatorIQ recently partnered with TikTok to conduct an analysis of how brands are using the app, and which are seeing the most success with their TikTok approach.
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Meta Launches its Custom AI Bot Creation Platform in the US
The next step of Meta’s AI push is here, with Meta launching its new AI Studio platform in the U.S., which will enable anyone to create their own AI bots, built on Meta’s systems.
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X Shares Insights into Olympics Engagement
Despite reports of limited growth at X, the platform itself is touting new record high engagement numbers for the Olympics, as it looks to showcase the ad placement opportunities that this provides for its partners.
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Google Hints Lowering SEO Value Of Country Code Top-Level Domains
In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO.
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How To Get Ad Creative AI-Ready In Search Ads
PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic and major changes involve AI to automate and improve the efficiency of pay-per-click campaigns.
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7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make easy mistakes that can drain the budget and lose campaign effectiveness. However, making mistakes is a necessary part of any learning process. Each misstep can provide valuable insights to better optimize your Google Shopping campaigns.
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