Daily Minute Master Series
July 3, 2024
by Corey Padveen
Marketing News and Updates
YouTube Expands Channel @Handles to 75 Languages
After rolling out @handles for channels back in 2022, YouTube is now expanding them to more languages, so that creators in more regions can utilize their short channel listing.
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X is Considering Downvotes for Post Replies
As Elon Musk’s X continues to seek the most “truth seeking” systems to ensure accuracy within online debate, it’s re-examining the use of up and downvotes on post replies, as a means to better rank engagement, and display the most relevant comments within each thread.
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Instagram Chief Reiterates that Sends are Now a Key Focus
In case you weren’t clear on Instagram’s new algorithmic emphasis on sends, IG chief Adam Mosseri has once again reiterated that creators should be focusing on how to make their content more shareworthy in his latest advice clip.
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Snapchat Adds New Elements for Snapchat+, Including Custom Houses on Snap Map
Snapchat’s adding some new personalization options for Snapchat+ subscribers, including custom, Sims-style houses on the Snap Map, new ways to engage with your digital pets, rapidly expiring Snaps, and more.
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9 Tips For Successful Lead Generation (Insights From Expert Brands)
Building a quality pipeline right now is a challenge, and Google isn’t making it any easier. Changes in how traffic and leads are coming to your site have probably shifted, yet lead generation is still a top priority. It’s critical to start by understanding that the customer journey has never been more important. Also, be aware that the final stages are where the most failures happen, such as not having your CRM and sales team ready before a campaign launch.
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AI Overviews – How Will They Impact The Industry? We Ask Pedro Dias
Generative AI, SGE, and now AI Overviews have been hot topics since the launch of ChatGPT in November 2022, which gave Gen AI an accessible interface to the wide market. Since then, the SEO industry has been trying to figure out just how much search behavior will change and how much this will impact organic search traffic.
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