Daily Minute Master Series
July 28, 2025
by Corey Padveen
Marketing News and Updates
7 successful marketing campaigns that met 2025’s chaos with determination
For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned in force — and even included another on-again, off-again TikTok ban — but this time the scramble came in response to careening tariffs rather than a public health crisis.
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Social Media Age Checking Requires an Industry Standard Detection Process
Over the last few years, there’s been a big push to increase the age of access to social media apps, due to concerns around exposure to harmful materials, predators, misinformation, etc. Indeed, in the last year alone, several European nations, including France, Greece and Denmark, have put their support behind a proposal to restrict social media access to users aged under 15, while Spain has proposed a 16 year-old access restriction. Australia and New Zealand are also moving to implement their own laws that would restrict social media access to those over the age of 16, while Norway is also developing its own regulations.
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Meta’s Banning Political Ads in Europe Due to New EU Regulations
Meta’s announced that it will ban all political, electoral and social issue ads in Europe from October this year, due to incoming regulations around political advertising in the region.
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The Data Reveals: What It Takes to Win in AI Search
Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO right now.
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Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities.
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Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing)
“When Google first announced the existence of Performance Max back in 2020, to say I was skeptical of this ad unit would’ve been an understatement. When it rolled out to everyone in 2021, I described my thoughts about it as “loud, angry, and distrusting”. In my defense, look at it from a 2021 Jon perspective: Google gave you an ad unit that would opt you into areas you may not want to be in (Display, Partner Network, YouTube), which you couldn’t opt out of. You also couldn’t target one network; if you didn’t add a YouTube video, it would make its own. There were no exclusions; there were no negatives. There was negligible reporting.”
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