Daily Minute Master Series
July 27, 2023
by Corey Padveen
Marketing News and Updates
The Renaming of Twitter Ushers in a New Ideological Era at the App
As Elon Musk looks to reform the app, and have us all sending x’s (instead of tweets), he’s already commissioned a redesign of Twitter HQ in San Francisco, which is now dominated by the company’s new black color scheme, with pirate treasure-like X’s all over the walls (despite the new ‘X’ logo apparently being an ‘interim branding measure’), while he’s also now taken back the @X handle, which, till yesterday, was held by a user.
For the full article click here
Meta Posts Strong Q2 Result as Facebook Crosses 3 Billion Monthly Active Users
Meta has shared its latest performance update, which shows that Facebook added another 27 million users in the most recent quarter, while it also crossed 3 billion monthly actives for the first time, showing that there’s still life in the big blue app yet.
For the full article click here
X Offers 50% Discounts on Ad Packages as it Seeks to Reignite Advertiser Interest
Will Twitter’s X rebrand have an impact on how advertisers view the platform? Brand identity is important, and Twitter is definitely a recognized brand, but X doesn’t have the same weight, which could be a factor in determining ad spend.
For the full article click here
Reddit Tests is Own Verification Markers with ‘Official’ Profile Tags
While X and Meta grapple with what verification should actually mean, Reddit is now also entering the verification fray, with new ‘Official’ labels now being displayed on some accounts, which signify confirmed identity.
For the full article click here
Twitter Previews New X Icons, as the Twitter Bird is Erased from Existence
The Twitter bird is gradually disappearing from more surfaces in the app, and soon, it’ll be gone entirely, as the newly named X platform takes shape.
For the full article click here
How to Use Always-On Marketing in Paid Search
At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
