Daily Minute Master Series
July 24, 2023
by Corey Padveen
Marketing News and Updates
Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year
The marketing department at Warner Bros. has been working in overdrive to entice the masses for Greta Gerwig’s cotton candy-colored fantasy “Barbie,” which has been all but inescapable this summer. A key factor has been a dizzying array of partnerships with products that range from a bright fuchsia Xbox (for STEM Barbie) to this $1,350 Balmain cropped hoodie (for Disposable Income Barbie).
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Elon Musk Says the Twitter Brand Will be Retired, Renamed ‘X’, Very Soon
According to Twitter owner Elon Musk, he’s officially changing the name of the app from ‘Twitter’ to ‘X’, as part of his broader vision for an ‘everything app’ which will eventually facilitate a much broader range of functions, and ideally make X a key interactive component in billions of users’ lives.
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Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains
While Elon Musk continues to tinker with Twitter, and push users towards paying to get full functionality in the app, Meta’s Twitter challenger Threads has seemingly stumbled from its initial launch, based on the latest third-party usage stats.
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Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send
Twitter’s trying another way to boost Twitter Blue subscriptions, this time by implementing limits on how many DMs non-subscribers can send each day.
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Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder.
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An Essential Guide To SaaS Link Building (+Examples)
Link building techniques for the SaaS industry that encompass guest posting, competitor link reclamation, and link exchanges.
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