Daily Minute Master Series
July 17, 2025
by Corey Padveen
Marketing News and Updates
Google AI Will Now Be Able to Call Businesses to Make Queries on Your Behalf
Google’s rolling out some more AI-powered search options, including “agentic capabilities,” which will enable Google’s AI tools to undertake certain tasks on your behalf, as well as access to Google’s more advanced Gemini models.
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Threads Continues to See Strong Download Momentum in June
Threads continues to see strong download momentum, while AI apps continue to rise, according to the latest data from app analytics provider AppFigures.
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TikTok Continues to Face Challenges With its In-Stream Shopping Push
TikTok’s plan to convert itself into a global eCommerce powerhouse continues to face challenges, with the platform’s in-stream shopping options now struggling to gain significant ground in Indonesia, where TikTok had been seeing higher levels of shopping success.
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Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors
Cloudflare released their 2025 Q2 DDoS Threat Report, which names the top ten sources of DDoS attacks and cites businesses targeting competitors as the largest source of DDoS attacks, according to surveyed respondents who had identified their attackers.
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Is It Time To Remove Focus From Average Position In GSC?
Average position has been a cornerstone metric in SEO reporting for years. It provides a simple, at-a-glance sense of where a site typically ranks in Google’s search results. That sense is growing increasingly misleading as Google layers generative AI features, such as AI Overviews and AI Mode, on top of traditional blue link results. Search Console then counts all these placements under the same metric. This merging of disparate result types means average position can be decreased by low-impact features or artificially boosted by high-visibility but low-traffic placements. It is time to retire the average position as one of your primary organic key performance indicators (KPIs) and adopt a more nuanced set of metrics that focus on authentic engagement and conversions.
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Google Answers Question About Structured Data And Logged Out Users
Google’s John Mueller addresses if it’s acceptable to show different content to logged-out users than what’s in the structured data.
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