Daily Minute Master Series
July 10, 2024
by Corey Padveen
Marketing News and Updates
LinkedIn’s Rolling Out Sponsored Newsletters
LinkedIn’s expanding its sponsored articles ad option to sponsored newsletters as well, providing another way for brands to generate leads from their LinkedIn content.
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X Shares New Usage Stats, Claiming Increases in Users and Engagement
X has shared some new usage stats, as it looks to spark more interest from advertisers moving into the second half of the year.
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Big Brands Reduce TikTok Ad Spending Ahead of US Removal
With the U.S. TikTok sell-off bill still in place, which could see the app removed from America as of January next year, advertisers are already considering their options, according to new insights.
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Meta Pushes GA4 Integration, Boasts 22% Conversion Boost
Meta is encouraging advertisers to integrate their Google Analytics 4 (GA4) data with their advertising accounts. Based on recent experimental data, the company claims this integration could improve campaign performance, citing a 22% conversion increase.
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3 Types Of PR & SEO Funnels That Will Maximize Conversions
Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website.
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Google Struggles To Boost Search Traffic On Its iPhone Apps
According to a report by The Information, Google is working to reduce its reliance on Apple’s Safari browser, but progress has been slower than anticipated. As Google awaits a ruling on the U.S. Department of Justice’s antitrust lawsuit, its arrangement with Apple is threatened.
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