Daily Minute Master Series
July 1, 2024
by Corey Padveen
Marketing News and Updates
X Previews Coming Improvements to Ad Analytics
After rolling out its updated account analytics features last month, X is now also preparing to launch updated ad analytics, with improved dashboards and metric overviews, making it easier to track your paid content performance.
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TikTok Publishes New Back to School Marketing Guide
With the end of the summer break now coming into view, many will be shifting their attention to planning for school’s return, which means that marketers need to map out their strategy for reaching students, and their parents, with their latest offers and promotions.
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The White House Announces its First Creator Economy Conference
The White House is announcing an upcoming “Creator Economy Conference”, where industry experts, and creators themselves, will be invited to meet with Government officials to discuss their opportunities, challenges, and more, in order to better inform related policy.
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Google On The 2 Types Of Searches It Still Struggles With
While Google has made strides in understanding user intent, Director & Product Manager Elizabeth Tucker says two types of queries remain challenging. In a recent episode of Google’s Search Off The Record podcast, Tucker discussed some lingering pain points in the company’s efforts to match users with the information they seek.
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Top 10 Digital Marketing Trends For 2024
It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us.
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Google Discusses Core Topicality Systems
Google’s latest Search Off the Record shared a wealth of insights on how Google Search actually works. Google’s John Mueller and Lizzi Sassman spoke with Elizabeth Tucker, Director, Product Management at Google, who shared insights into the many systems that work together to rank web pages, including a mention of a topicality system.
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