Social Media

Instagram Creators are Building Huge Audiences from Viral Stories Effects

So it’s not necessarily a simple path to Insta-fame, but depending on how much you want to build your audience, and how much faith you have in your idea for an effect, it could be worth the effort. Again, Arno Partissimo went from 6k to 630k followers as a result of his effects. The next risk to consider here is that Instagram could quickly be inundated by ‘Which character are you?’ type features as a result of this new trend, but again, if you have a good idea, it could be still cut through. It won’t be for everyone, but given the numbers, it may be something to consider.

For the full article click here 

Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

Back in November, Facebook announced a coming new addition for its Creator Studio dashboard called ‘Traffic Source Insights’ which would provide a more direct overview of video watch time and retention metrics within four separate audience categories – ‘Followers’, ‘Shares’, ‘Recommended’ and ‘Paid’. These new insights provide more specific perspective into who, exactly, is watching your Facebook video content, thereby giving you more guidance as to where you should be focusing in order to improve your performance, dependent on your goal/s.

For the full article click here

Marketing

Mailchimp Claims Over 60% Share of Email Industry in Latest Report

Mailchimp — along with a number of other email providers built to serve small businesses — added more marketing features to its platform last year, but the report indicate that email continues to be the platform’s strongest feature. Email isn’t dead, it’s evolving. The volume of emails sent from Mailchimp in 2019 — over 340 billion — draws attention to the strength of the channel and the email market as a whole. The company’s reporting on its Thanksgiving weekend performance offers a glimpse at just how powerful the channel is. Nearly 9 billion emails were sent from the platform, generating $4.5 billion in orders.

For the full article click here

Facebook Will Crackdown on Fake Review Sellers Following Push from UK Regulators

Facebook has vowed to take more action in removing fake reviews and fake review sellers from its platform after the UK Competition and Markets Authority (CMA) issued a warning to both Facebook and eBay over the impacts of allowing the online fake review marketplace to thrive. As reported by TechCrunch, last June, the CMA warned both companies that they needed to take more action to prevent the sale of fake reviews on their platforms.

For the full article click here