Daily Minute Master Series
January 8, 2025
by Corey Padveen
Marketing News and Updates
X Tests Expanded Grok Prompts and Functions In-Stream
If you’ve used X at all in the last few weeks, you would be well aware that Grok exists, and that it’s now available to help you create images, conduct research on trends, explain posts, etc. That’s because X is promoting its AI chatbot everywhere that it can in the app, with a Grok button in the sidebar, and another one in the post composer window, as well as ads for Grok in-stream, a Grok “explain this post” icon on every post, and more.
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Will Meta’s Revised Approach to Moderation Impact its Ad Business?
So will Meta’s decision to loosen its moderation rules, and get rid of fact-checking, make Facebook and Instagram less brand safe as a result? That’s been the view of X, following Elon Musk’s moves to reduce internal content moderation staff, in favor of user-sourced Community Notes, with various reports and investigations suggesting that the platform is no longer a safe place for brands to display their messages. As a result, X’s ad revenue intake has declined by around 60%.
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Meta’s Revised Political Content Approach Could Benefit Threads
Study: 40% Of Consumers Support Brand Trend-Jumping
Social media influences modern culture and consumer behavior, so brands are pressured to stay relevant. The 2025 Sprout Social Index reveals that 40% of consumers find it “cool” when brands engage in viral trends, while 33% consider it “embarrassing.” Additionally, 27% of respondents say that participating in trends is only effective within 24-48 hours. This data highlights the balance brands must maintain when engaging with online culture.
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How To Get Buy-In From Stakeholders Using Overlooked Soft Skills
Getting buy-in for projects either at work, or from an organization can be difficult, but for SEO projects, it can be even more challenging as it is not always easy to tie the SEO work to results.
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9 Actionable Steps to Improve Your Google Rankings
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions (SERPs). If your keywords rank at or near the top of Google’s search results, boundless traffic will follow. Conversely, a lack of visibility in the SERPs will leave your site struggling to attract organic traffic, regardless of its quality.
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