Daily Minute Master Series
January 8, 2024
by Corey Padveen
Marketing News and Updates
The Next Stage of AR is Coming, with Functional AR Glasses Close to Consumer Launch
There are several AR wearable projects in development, but from a social media perspective, the main ones that we’re keeping an eye on are those from Meta and Snapchat, with Apple’s soon-to-be-released Vision Pro also set to be a factor, depending on take-up.
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X Will Now Enable Advertisers to Target Only Premium Subscribers With Their Campaigns
While advertising on X is probably not the most popular option at the moment, with many big-name brands pulling back from the platform, due to owner Elon Musk’s continued controversial stances, there are still many millions of people using the app every day, which could present significant opportunity, if they’re among your target audience.
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Threads Works to Address ‘Borderline’ Content Recommendations In-Stream
As outlined by Mosseri, more Threads users have been shown more borderline content in the app, which is a problem that the team is working to fix, as it continues to improve the 6-month-old platform.
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Download Figures Show Limited Impact After X Implemented its $1 ‘Not a Bot’ Fee in Certain Regions
It seems that X’s experiment with charging all users $1 to create an account hasn’t had a major impact on app downloads in the two test regions.
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AI Content Detection: Bard Vs ChatGPT Vs Claude
Researchers tested the idea that an AI model may have an advantage in self-detecting its own content because the detection was leveraging the same training and datasets. What they didn’t expect to find was that out of the three AI models they tested, the content generated by one of them was so undetectable that even the AI that generated it couldn’t detect it.
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Google Clarifies How Algorithm Chooses Search Snippets
Google updated their search snippet documentation to clarify what influences Google’s algorithm for choosing what to display as the snippet in the search results. This change may represent a big change in how meta descriptions are written and how content is optimized.
For the full article click here
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