Social Media

Twitter is Removing the Audience Insights Element from Twitter Analytics

Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics at the end of this month. Initially launched back in 2015, Audience Insights provides more in-depth data on your profile followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. These data points can be helpful in mapping out more effective tweet and Twitter ads strategies, giving you more perspective on who, exactly, you need to reach. Now, when you head to Insights in your tweet analytics, you’ll see a notification like this at the top of the screen.

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Facebook Sets Deadlines for Advertisers to Comply with New Requirements for Housing, Credit, and Employment Ads

After initially announcing its coming changes to its ad targeting options for housing, credit and employment ads back in March last year, then re-iterating those updates and requirements in December, Facebook has this week set two definitive deadlines for advertisers to comply with its new requirements, particularly related to those utilizing Facebook’s Marketing API – i.e. those buying Facebook ads through third-party platforms and tools.

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Marketing

Brands Can Now Buy Walmart Sponsored Search Ads via API Partners

Walmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue, and Teikametrics.

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IBM Launches New Predictive Ad Solution for Campaign Creative Elements

IBM’s latest AI-powered solution, built on the Watson platform, has been designed to deliver hyper-personalized ad creative. Having the ability to deliver creative that resonates with specific audiences based on a predictive model could eliminate much of the guess work and testing that comes with determining which creative elements will drive the most engagement. “Matching creative iteration with audience segment is the next step in campaign optimization,” said Lending Tree’s Senior Director of Marketing Josh Eldridge. Lending Tree and Potential Energy Coalition are two brands that have confirmed they will be implementing a beta of IBM’s Advertising Accelerator.

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