Daily Minute Master Series
January 5, 2024
by Corey Padveen
Marketing News and Updates
X’s Latest Traffic Numbers Show a Decline in Average Time Spent Per User
X’s average over the last week is 360.7 billion seconds per day. That’s the whole time that users spent in the app, which, on the face of it, is an incredible amount of time. But breaking that down, 360.7b user seconds equates to 6.01b total minutes per day. X claims to have 253 million daily users at last check, so if you divide the total minutes by total users, that’s an average of 23.8 minutes per day spent, per user, in the app every day.
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TikTok’s Planning to Boost its In-Stream Commerce Spend 10x in 2024
Over the last few years, TikTok has been pushing to maximize its in-app sales, in order to maximize its revenue opportunities. In China, the local version of the app, called Douyin, now generates the majority of its income via in-stream sales, which is the template that TikTok is looking to adapt for other markets.
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Google Implements First Stage in the Removal of Tracking Cookies
The day has come, with Google activating the first stage of its cookie-removal strategy today. Last month, Google finally confirmed when it would begin removing tracking cookies for some users.
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Instagram Experiments with New Public ‘Collections’ Feature on Profiles
Instagram’s looking to expand its Collections feature, in order to enable users to share Collections of posts on their profile, which could help to give people more insight into their interests.
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8 Visual Trends to Consider for Your Marketing in 2024
Visual trends are always evolving, and while that logo and color palette that you came up with may have been cool in 2012, its now 2024, and it could be worth re-considering your approach, in order to maximize your visual appeal.
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The New Era Of Brand Building: Why Published Books Are The Tool Of Choice For Scaling A Brand In 2024
In the digital age, where attention spans are shorter than ever, and digital content on every platform is vying for our attention, building a personal brand that stands out has become more challenging than in the past. As we step into 2024, entrepreneurs, speakers, executives and thought leaders are continually seeking innovative ways to establish their authority, build their brands online and make a lasting impression. One strategy that’s gaining traction as a powerful brand-building tool is the authorship of books.
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