Daily Minute Master Series
January 30, 2025
by Corey Padveen
Marketing News and Updates
LinkedIn Reports ‘Record’ Engagement Once Again in Latest Performance Update
LinkedIn’s parent company Microsoft has released its latest earnings results, which includes notes on LinkedIn’s evolving performance, and where it’s seeing strength.
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Meta Posts Solid Results in its Q4 and Full-Year Update
Meta has posted its latest earnings results, covering Q4 2024, and despite the ongoing and consistent predictions of the collapse of Zuckerberg’s Facebook empire, the actual data shows that Meta continues to go from strength to strength.
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Threads Reaches 320 Million Monthly Active Users
Meta’s Twitter clone app Threads continues to gain momentum, with Meta CEO Mark Zuckerberg today reporting that the app is now up to 320 million monthly active users.
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Why Alignment With Customer Service Is Crucial For PPC
Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google. Your ad shows up in results, and she clicks on it, impressed with the mention of being rated No. 1 in product rankings as well as the promise of a 10% discount code. She completes a purchase, and a few days later, the new air purifier arrives on her doorstep. That’s all a perfect brand/customer relationship story so far, right? Your ad messaging and targeting worked perfectly to reach a prospect at the right moment. However, the story doesn’t end at the point of purchase. Just over six months later, the air purifier stopped functioning.
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Ask A PPC: How Can You Tell If You’re Overspending?
Avoid overspending in PPC campaigns. Optimize conversion tracking, set realistic budgets, and improve the effectiveness of your ad spend.
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DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy
DeepSeek, the Chinese AI chatbot topping App Store downloads, has scored poorly in NewsGuard’s latest accuracy assessment.
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