Daily Minute Master Series
January 30, 2024
by Corey Padveen
Marketing News and Updates
TikTok Continues to Experiment with Generative AI Tools, Including New Voice Replication Process
While the major U.S. tech players continue to experiment with new uses for generative AI, China’s Bytedance is also making significant advances, which could end up giving TikTok and edge in AI usage, and driving new behaviors as a result of AI tools.
For the full article click here
YouTube Launches 2024 ‘AdBlitz’ to Showcase Super Bowl Campaigns
With the 2024 Super Bowl fast approaching, YouTube has launched its AdBlitz hub, where all the Super Bowl ads will be displayed before, during, and after the big game.
For the full article click here
TikTok is Encouraging Some Creators to Post Videos in Landscape Format
Could TikTok be looking to get creators more aligned with the horizontal display format? The platform that popularized full-screen vertical videos is now seemingly pushing some creators towards horizontally shot content instead, according to screenshots posted by some users.
For the full article click here
About Those Google AI Search Quality Raters
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn of a new era of AI search quality raters. The facts however are clear about the meaning behind these recent events.
For the full article click here
Sentence-Level Semantic Internal Links For SEO
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how Google understands and ranks webpages.
For the full article click here
Google’s SEO Starter Guide Updates: Branding In, Keywords Out
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice and better serve its core beginner audience.
For the full article click here
The Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
