Social Media

Twitter Previews Potential Enhancements for Lists and Topics, Including Activity Details and Location Sorting

After adding lists as alternate, swipeable tweet feeds back in September, and then topics as an additional following option two months later, Twitter is now working to give lists and topics even more focus, with a range of updates designed to help improve content discovery, and connect more people – particularly new users – to increasingly relevant, engaging tweet content. As part of a recent interview with Fast Company, various members of Twitter’s design and development teams provided insight into where the company is headed on both lists and topics, the introduction of which is designed to make it easier for people to link into the conversations of relevance to them.

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YouTube Adds ‘Assisted Trim’ Feature to Automatically Crop Out Copyright Claimed Elements

Under YouTube’s system, whenever a copyright claim is filed and approved, this also enables the claimant to take any revenue generated from that video as a result – which, inevitably, has lead to some spurious claims, where even the slightest hint of a music clip, for example, has been used to siphon ad dollars away from creators. You can see how this has caused headaches – but conversely, you can also understand how YouTube is looking to cater to copyright holders, and provide a more enforceable, equitable system, even if it does lead to some exploitation of the rules.

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Marketing

The Big Comings and Goings in Paid Search 2019 That Will Shape How We Market in 2020

In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most prominently in Google’s product announcements aimed at owning the funnel with campaigns that extend across properties. Adjusting to new privacy restrictions and expectations also took on new urgency and will have a significant impact on search marketing in the year to come.

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5 Ways Influencer Marketing Will Evolve in 2020

With estimates predicting that influencer marketing spending might double in 2020—en route to becoming a projected $15 billion market by 2022—it’s a good bet that influencers will be moving further up the priority lists of many brand marketers. Importantly, this growth will come from brands investing in influencer marketing for the first time, in addition to existing brands that have experienced strong returns and are expanding their investments accordingly. Yet, despite the increased budgets and the rising number of brands looking to participate, influencer marketing is still sometimes described as the “Wild West.” It certainly wasn’t without its fair share of controversy in 2019, and the responsibility for professionalizing and standardizing practices continues to be shared between the platforms, regulators and agencies.

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