Social Media

Facebook Outlines Evolving Privacy Tools on Data Privacy Day

Marking Data Privacy Day, Facebook has this week outlined it’s evolving efforts to provide users with more control over how their personal data is accessed, and how they can maintain awareness and control over such to avoid potential misuse. In a post written by CEO Mark Zuckerberg, Facebook outlines three key areas of improvement – and while none of the features shared in the post are new, as such, they do point to the company’s ongoing effort to provide more transparency over such process.

For the full article click here 

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

In the modern, connected era, brands have access to more consumer insights than ever before, while consumers have more ways in which to share their opinions, and be heard by the businesses they deal with. That’s changed the way many organizations operate, in various capacities – but importantly, it’s also changed what customers expect, in regards to engagement, response and subsequent action from the brands they buy from. This new paradigm is the focus of the latest research report from Snap Inc. – Snap recently partnered with the team from CASSANDRA in order to seek opinions from Gen Z consumers around what they expect, in terms of innovation, from the brands that they’re more likely to purchase from.

For the full article click here

Marketing

New Report Underlines the Importance of Social for Customer Service 

For a growing number of brands, social platforms have become key customer service channels, enabling consumers to get in touch, quickly and easily, on the platforms that they’re already using, while also providing businesses with an opportunity to address and resolve concerns, and provide further assistance as needed. And as more businesses jump on the social customer care train, that then raises the bar of expectation for others. These days, consumers expect to be able to shoot businesses a quick message, or tweet a brand handle and get a reply.

For the full article click here

How Emerging Email Innovation Will Impact Marketers in 2020

During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. I wanted to take this opportunity to answer some of them.

For the full article click here