Social Media

LinkedIn Announces Merger of Elevate Functionality With Company Pages

“LinkedIn Pages and Elevate have enabled organizations to interact at scale with the people who matter most to their business, and tell their brand stories in ways not possible anywhere else. Over the last four years, hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers – and over 50 million more organizations – have worked to build their LinkedIn Page so they can engage their most important audiences.”

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Byte, the Second-Coming of Vine, Is Now Available on iOS and Android

Functionally, Byte is very much like Vine, which, by extension, means that it’s also similar to TikTok, though as noted by TechCrunch, Byte, at launch, lacks any of the additional remix, AR and effects tools available on the rising video app. TikTok also allows for longer uploads, which could give it an edge – although Vine’s 6-second time limit definitely worked in its favor first time around. Perhaps it’ll catch on again, and make Byte the next big hit.

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Marketing

What Local SEOs Should Focus on in 2020

Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts to offer their top three recommendations or pieces of advice for colleagues this year. I was curious if there was going to be any consensus advice. Beyond the fact that everyone needs to focus on Google My Business (and the repeated injunction to “test, test, test”) there really wasn’t any. The following four sets of recommendations, from GatherUp’s Mike Blumethal, Moz’s Miriam Ellis, RioSEO’s Krystal Taing and LocalSEOGuide’s Dan Leibson, illustrate the range of opinions and diverse tactics that constitute local SEO today.

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How to Build Traffic to New or Struggling Websites

There’s an idea that Google prefers “fresh” content. That’s not entirely correct. The idea comes from a misunderstanding of Google’s “freshness algorithm.” The freshness algorithm promotes new content when it is trending and of the moment. The freshness algorithm is not about promoting recently published content. It’s about promoting trending content. The publication date is not a ranking factor. Changing the publication date will not make the web page rank better. Google’s freshness algorithm is 100% about relevance to users. A fresh web page is relevant to a person searching for the latest information.

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