Daily Minute Master Series
January 27, 2025
by Corey Padveen
Marketing News and Updates
Clampdown on Fake Google Reviews Announced
The Competition and Markets Authority (CMA) says the firm – which accounts for 90% of search in the UK – will attach warnings to companies found to have artificially boosted their star rating. The worst offenders will have their review function deactivated, meaning they cannot receive any new reviews. Individuals who repeatedly post fake or misleading reviews will be banned from posting – regardless of where they are in the world.
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Google Shares Insight On SEO For AI Overviews
Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in 2025 given the realities of what users want.
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5 Cost-Effective Advertising Strategies For Startups
Startups have many expenses. As an emerging company develops products and implements business systems, setting aside enough money to promote a new brand and its offerings may prove difficult. Budget-friendly advertising strategies can help a new enterprise gain some early traction without straining what is likely an already stretched budget.
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18 Smart Ways To Prepare For Tomorrow’s Performance Marketing
Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are already using AI-powered predictive analytics and real-time behavioral data to not only improve their understanding of actual campaign performance and improve attribution, but also facilitate the seamless delivery of highly personalized customer experiences across channels.
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Instagram Says It Will Recommend Longer Reels in Explore
Instagram will now recommend longer Reels in discovery surfaces, and ensure that longer clips get as much audience potential as other posts.
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Google Updates Search Quality Rater Guidelines: What To Know
Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of search results. Although these guidelines don’t directly affect rankings, they provide useful insights into what Google views as high-quality content. This update reflects Google’s evolving approach to determining quality, particularly regarding AI-generated content and new types of spam.
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