Social Media

5 Reasons Businesses Need to Get on TikTok

A once predominately lip-synching app has grown into a full short-form video content hub. The platform sports features similar to those of Snapchat, Instagram, and Twitter all meshed together to suck people in and keep them scrolling for more. That’s right, we’re talking TikTok. TikTok is booming and there is no way to ignore it. So, it is about time we address it head-on.

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Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Snapchat has signed a new deal with NBC which will see it host a range of exclusive programming around the 2020 Tokyo Olympics. As reported by Variety: “The 2020 Olympics partnership encompasses four daily original Snapchat Shows produced by NBC, exclusively for the platform in vertical-video orientation. Those include – for the first time – two highlights shows that will be updated in “near real-time,” according to the companies. Overall, NBC plans to produce more than 70 episodes for Snapchat, more than three times the 2018 Winter Games.”

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Marketing

Google Will Re-Assess its New-Look Desktop Search Display After Criticism of the Latest Update

Earlier this month, Google rolled out a new display format for its desktop search result listings, which aimed to bring them more into line with mobile search display, and added prominent favicons and URL listings to each result. But the change has seen significant criticism, with some suggesting that the format makes it much harder for users to distinguish between paid ads and actual, earned results.

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LinkedIn Announces Merger of Elevate Functionality with Company Pages

LinkedIn has announced that it’s merging the functionality of its Elevate employee advocacy platform into its company pages tools, providing more ways for LinkedIn page managers to engage their employees in order to amplify relevant updates and build reputation online. As explained by LinkedIn: “LinkedIn Pages and Elevate have enabled organizations to interact at scale with the people who matter most to their business, and tell their brand stories in ways not possible anywhere else. Over the last four years, hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers – and over 50 million more organizations – have worked to build their LinkedIn Page so they can engage their most important audiences.”

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