Daily Minute Master Series
January 26, 2026
by Corey Padveen
Marketing News and Updates
TikTok Publishes New Guide to its AI-Powered Campaigns
Will you be making TikTok a key focus of your promotions this year? The app is a cultural phenomenon, and has huge influence over key trends, which could make it a valuable placement option if you’re looking to raise brand awareness, or drive direct sales. And with the app’s future in the U.S. now secured, American brands can safely start planning their TikTok strategies once again, without the concern that it could be cut off at any time.
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Will TikTok Change Under its New US Ownership?
It’s a new day for TikTok in the U.S., under its new U.S. ownership, and already TikTok users are complaining about reliability issues, questionable post performance and, most concerningly, potential censorship.
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Meta Bans Teen Access to AI Bot Characters
Meta’s banning teen access to its AI chatbots in different personas, as it looks to implement a new system that will ensure more safety in their usage, and address concerns about teens getting harmful advice from these options.
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45 Best Subreddits For Marketing & SEO Professionals
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s search engine results for it’s user-generated content and also a source of valuable reviews for users. Reddit is constructed as a network of smaller communities, known as Subreddits. The value of these Subreddits is in their independence and their self-moderation to avoid spamming. Redditors are notoriously anti-spam or self-promotion, making a space where trusted advice and reviews can be found (although the platform has its flaws).
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5 Google Analytics Reports PPC Marketers Should Actually Use
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC marketers to rethink how they pull insights, not just where to click. Reports that once lived front and center now take more effort to find. Some require extra setup. Others feel less intuitive than before and that creates a real problem for PPC managers who need answers quickly. You are expected to explain performance, justify spend, and make optimization decisions, often without the luxury of rebuilding reports or navigating multiple menus.
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Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.” The demo looks impressive. The return on investment (ROI) calculator backs it up, showing millions in labor cost savings. You get budget approval. You deploy. Six months later, your CFO asks: “Where’s the 40% productivity gain in our revenue?” You realize the saved time went to email and meetings, not strategic work that moves the business forward. This is the AI measurement crisis playing out in enterprises right now.
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